Midway between well-known Rodeo Drive and Melrose Avenue lies a third star-studded shopping hotspot that also goes by its street name: Robertson Boulevard (Blvd). Specifically the short segment spanning two blocks from Beverly Blvd to 3rd Street, it's a local haunt of Hollywood hipsters. If you arrive by car, take the #6 exit off the Santa Monica Freeway (Interstate 10) to Robertson and head north. For those with wallets but without wheels, hop on the Metro to be transported to this trendy turf.
The Newsroom café (120 North Robertson) is a cool place to commence; it resides in a building housing the famous film production company New Line Cinema. Continue your possible celebrity-sighting or paparazzi-perusing by dining diagonally across the street at The Ivy (113 N), or simply start shopping. Forget unisex here; style-segregation is the rule at these retailers. Kitson's, a casual wear chain (clothing, shoes, and accessories) dominates with four choices: main store (115 S); men's store (146 N); kids store (116 N); and a "Studio" (142 N).
Lisa Kline seems to be Kitson's main competitor, and boasts three stores of its own on Robertson Boulevard's south side: men's (143 S); women's (136 S); and kids (123 S). Smaller specialty shops dominate the row: BCBG (154 S); Dolce & Gabbana (147 S); and the Chanel Concept Store (125 N) are a few more voguish boutiques. And unless you forego makeup, you won't want to miss MAC (133 N), a colossally chic cosmetic store.
After your patronages and purchases are complete, you'll likely want to bring your retail therapy session to a close and give your feet—and credit card—a much needed break. See a show at the Beverly Hills Playhouse (254 S)—most tickets are only $20—or catch a movie at one of the nearby Beverly Center's 13 theaters (8522 Beverly Blvd) for some evening entertainment. Whether you happen to get a glimpse of an A-list actor or not, Robertson Blvd is truly a happening locale.