Your Destination Guide to New York City

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Madison Avenue

Madison Avenue
Madison Avenue

© Joey Parsons

From Polo to Prada, to Dolce and Gabbana, this shopping avenue is all about luxury labels and designer brands. Known as the "gold coast of shopping", Madison Avenue's ultra stylish couture comes with ultra-high prices.

In contrast to its 5th Avenue cousin just a block away, Madison Avenue offers more small boutique stores rather than high end department stores and often is more of a shopping destination for affluent Upper East Siders than the average customer looking for a deal.

But for the visual feast, a stroll down this avenue is worth your time, even if you don't possess a fortune. Many of the store fronts don't just display clothes, but hang and float them in curious spaces or add special lighting effects. On a sunny day, Madison Avenue is the window shopping equivalent of a high end art gallery—and it won't cost you a cent.

Named after the fourth U.S. President James Madison, Madison Avenue runs from Madison Square at 23rd Street all the way up to Madison Avenue Bridge at 138th Street. Historically, its name has been synonymous with New York's advertising industry since the 1920s. You'll most certainly recognize one of its most famous ads ever sold here—the iconic "I ♥ NY" sign that was first created in 1977 in an attempt to attract tourism to New York State, and has since been adopted as the universal logo of the city.

Madison Avenue runs right next to and parallel to 5th Avenue, and its trendy, fresh off the runway designs are a perfect reason to love New York if you love fashion.


  • Location:
  • Madison Avenue between 60th and 70th Street
  • Location:
  • 4, 5, 6 trains to the 59th Street Station
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