It's crammed. It's jammed. It's slammed with people, buildings, and colossal flashing advertisements. It's Times Square, "the Crossroads of the World," the Broadway, 7th Avenue, and 42nd Street intersection that never sleeps.
Neon and LED signs and billboards – or "spectaculars" and "jumbotrons" – illuminate the panorama of glowing storefronts, studios, and restaurants. Even the relatively shrimpy NYPD station features neon. This is one area in the city where craning your neck and even downright gawking is not only acceptable – it's inevitable. But beware stampedes of fellow visitors.
Planet Hollywood, MTV Studios, ABC Studios, Toys "R" Us, the Virgin Megastore, Hard Rock Café, Hershey's and M&M's stores – all consumer favorites set up shop here, jazzed up and blown up Times Square-style for your visiting pleasure. If you're looking to dine away from the mainstream, try nearby Uncle Jack's Steakhouse, Frankie and Johnnie's, Mars 2112, or Cascina Ristorante.
For the ultimate Times Square experience, visit on New Year's Eve when an average one million people overflow the area to witness the ball drop, a ritual that was born on December 31, 1907. The arrival of 2008 premiered an energy-efficient LED ball, and construction has begun on the square's first eco-friendly billboard, powered by wind and solar energy. Here, even going "green" is done in excess.
- Subway Stop:
- A, C, E, N, Q, R, S, W, 1, 2, 3 to Times Square-42nd Street/Broadway/7th Avenue
- Location: Broadway and 7th Avenue, from West 42nd to West 47th Streets
- Shops in Times Square: www.timessquarenyc.org/deals/