Your Destination Guide to Oahu

Destination Guide Oahu - Your Destination Guide to Oahu, HI

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Aloha Tower Marketplace

Aloha Tower Marketplace
Aloha Tower Marketplace

© cliff1066

Nestled in the Honolulu Harbor, the Aloha Tower Marketplace offers a wide variety of shopping, dining, and entertainment options, as well as a festive "Boat Days" atmosphere.

In the early 1900's, when the only means of travel to Hawai'i was by boat, Honolulu's waterfront was the center of activity. It was the scene of many social and sporting events, and was frequented by King Kalakaua and the famous athlete and surfing icon, Duke Kahanamoku. On Boat Days, people would flock to the harbor to greet passengers arriving on cruise ships or bid bon voyage to friends and family amidst great fanfare and a sea of streamers. The completion of the Aloha Tower Marketplace in 1994 helped bring back the excitement of Boat Days. The live band and Polynesian dancers performing along the water's edge put everyone in a celebratory mood.

Built in 1926, the Aloha Tower welcomes travelers arriving on Oahu. It is the most recognized building in the state, and second only to Diamond Head as Hawai'i's most famous landmark. Ride the elevator to the top of its ten stories for panoramic views of Honolulu. The Tower is open daily, and admission is free.

Shop for gifts and souvenirs at the Marketplace's more than 75 stores and kiosks. Enjoy dining with an ocean view and come early in the evening for Happy Hour specials. Stay late and soak up the atmosphere at popular hangouts like the Bikini Cantina or the Gordon Biersch Brewery and Restaurant, where you can enjoy live entertainment Wednesday through Sunday. The Aloha Tower Marketplace is a venue for concerts, and artists such as Erica Badu have performed on its Waterfront Stage. Check the website for upcoming events.


  • Hours:
  • Monday through Saturday: 9am to 9pm
  • Sunday: 9am to 6pm
  • Restaurant hours vary
  • Contact:
  • Location: 1 Aloha Tower Drive. From Waikiki, drive down Ala Moana Blvd. (one way). Aloha Tower Marketplace will appear on the left.
  • Phone: 808-528-5700
  • Website:
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